This is basically correct, and has been pointed out several times. It's like if you somehow had a person standing outside your restaurant telling everyone about

This is basically correct, and has been pointed out several times. It's like if you somehow had a person standing outside your restaurant telling everyone about their particular dislikes, but to get other people to talk you up, you have to pay someone. And that someone turns out to be the guy who placed all the haters there. A pernicious business model that lives in the cracks between free speech, advertising, and honesty.