I read this, and couldn’t help but think that the company which avoids performative work will utterly dominate the industry. The featured article implies that

I read this, and couldn’t help but think that the company which avoids performative work will utterly dominate the industry. The featured article implies that the primary method of advancement in the future will simply be pretending to be interested in bull** presentations at bull** work. That those commanding the BS will prefer those who pretend to be interested in the activity. At no point does customer impact or tangible product matter.