To quote duskwuff: > Arduino's approach has historically been to sell breakout boards for commodity microcontrollers. Maybe that was compelling around 2010, b

To quote duskwuff: > Arduino's approach has historically been to sell breakout boards for commodity microcontrollers. Maybe that was compelling around 2010, but it certainly isn't now. The AVR models aren't even that great, many of the alternatives are much, much more performant and feature-packed (ESP8266/32), as well as smaller and available in many form factors. The only compelling (and really innovative) thing Arduino did was building an abstraction for many different kinds of micro controller boards and building an easy to use IDE for them. This was and is, of course, a huge deal! But here too the landscape isn't what it used to be. Larger projects nowadays use PlatformIO and I could see that increasing, though, to be fair, that is still much more complex to get started with. Arduino is still the simplest way to program a micro controller ... but in my mind Arduino hardware is a legacy offering barely anyone uses. The focus of this "expansion" is thus correct. I'm not that they'll be able to create much more interesting software. The Arduino IDE wasn't even great, just a good enough thing at the right time paired with a great ecosystem. Maybe that's their offering here ... but how relevant is that in "the enterprise"?