Looking good, nurturing your coders, relating to beauty and being on time are four cardinal directions that never leave us and go in cycles. In the 1990s nurtu

Looking good, nurturing your coders, relating to beauty and being on time are four cardinal directions that never leave us and go in cycles. In the 1990s nurturing (or abusing) your coders was priority one for getting results like Ballmer said 'developers, developers, developers!'. We've sprinted through the Steve Jobs 'beauty and thinness' era in the 2000s. We ended up making sure everyone rushes to 'fail fast and often' in the 2010s to get to market on time. Next up is having a company that looks good on paper and isn't noticeably burning through investor money like toilet paper with no end in sight. Looking good will matter. After that we will be back to requiring developers to make really good products to get ahead. I wish it wasn't so, but it is. Orson Scott Card tapped into the same stuff when he wrote that article and could probably update it to match today's environment.