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> In future American OEMs may move to a more European model where vehicles are built to specific customer order This would be a great thing. NPR ran a show la
by sammalloy 4y ago
> In future American OEMs may move to a more European model where vehicles are built to specific customer order
This would be a great thing. NPR ran a show last week about the benefits of switching to this model for the consumer in terms of products of all kinds, and it turns out that given this choice, the customer makes better, more ethical and informed decisions about the product and feels better about the relationship they have with the producer and manufacturer. It tends to create a better and more loyal customer over time as well.
- Scoundreller 4y ago> better, more ethical and informed decisions I think any move that goes in this direction will be deemed a non-starter by incumbent industry even if it could lead to the good stuff you mentioned later on.
- bluGill 4y agoOnly for decisions people can make though. If the option I really need is only available bundled with a bunch of other high priced options my decision is more informed, but it didn't change. OTOH, it isn't possible for a dealer to keep all possible combinations of options on the lot. Even the largest dealers don't have that much lot space for one model (much less all models). This is why there are so many bundles: you chose package A,B,C and then color. However if people are ordering they may give the nod to a manufacture that allows them to unbundle choices, and this competition may force them to make lots of different options and thus lose the profit margin on lots of options that maybe people didn't want but it came with an option they demanded.