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>It refers to 5% of monthly active users who are shown ads. This may come across as pedantic, but I'm genuinely asking: can a bot be "shown" ads? If a bot neve
by daenz 4y ago
>It refers to 5% of monthly active users who are shown ads.
This may come across as pedantic, but I'm genuinely asking: can a bot be "shown" ads? If a bot never loads the js or html that serves the ad, was it "shown" ?
- Supermancho 4y ago"Shown" is a placeholder for "recorded as shown". This is technically some async call to a metrics endpoint. There may be correlation in a processing pipeline with other metrics/pageviews but that's not something that can be assumed. Ultimately, however they measure ads shown, they have some process to determine what they believe to be bot ad views. We can only discuss at that level without more information.
- speakfreely 4y agoDepends if the bot is using full browser emulation or not. If they're using Puppeteer or something to drive a headless browser, it seems likely the ad would be recorded as "shown". If they're just making requests to specific endpoints sufficient to avoid Twitter's bot countermeasures, then it's likely not registering as an ad impression.