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And now we've returned to that era with overly large plastic packaging that's only 50% full, if that.

• em-bee 4y ago
  for a completely different industry (lego bricks) someone explained that the overly large packaging comes from automation. because the machines just drop stuff in an open box. an they need extra space to avoid overflow or parts falling off the side because they didn fall into the right place. just like you use a large funnel to avoid spillage even when a smaller one would do. i also read elsewhere that the products settle during transport. which at least makes sense for corn flakes and other similar shaped foods.
  • krageon 4y ago
    If this were the case, the air would not keep increasing relative to bag size. Leaving all that aside, the crisps I bought as a child came in bags with nowhere near this amount of "required" extra space. This is quite simply a deceptive marketing tactic to make you be at peace with getting less for more (or the same, best-case).