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When I see "No Haggle, Fixed-Price, Online Only", I think "Rip Off", and I can't be the only one. It's not that I enjoy haggling with car salesmen, walking out
by Alupis 4y ago
When I see "No Haggle, Fixed-Price, Online Only", I think "Rip Off", and I can't be the only one.
It's not that I enjoy haggling with car salesmen, walking out the door and getting hunted down in the parking lot like an animal... I don't... in fact I hate it. But at the end of the day I get a deal I'm satisfied and comfortable with - and it's always below MSRP - far below.
I think what we're seeing here is a combination of the younger generation's fear of conflict (a negotiation is an adversarial conflict), coupled with car manufacturers realizing a lot of people are totally OK paying $10,000+ over MSRP... almost "bidding" for a car.
I fully expect prices to increase, while overhead decreases (no sales staff, no stale inventory, no loss of inventory, rent payments, etc). But the younger generation will feel great because they got to click a button and a grossly overpriced car shows up the next day - just like "Amazon but for Cars!".
I can't see any positive coming out of this. You don't buy anything over a few thousand bucks without negotiating. Even the photo copier at your office was negotiated for days or weeks... how can someone buy a $50,000 vehicle at MSRP/Invoice price and claim they didn't throw away money?
It used to be only suckers walked into a dealership and paid sticker price... bigger suckers payed more than sticker price (gotta have that undercarriage coating), and everyone else paid closer to the true price having researched what similar vehicles sold for etc.
- raz32dust 4y agoWhy would a fixed, online price end up being higher on average than what someone paid after haggling at a dealership. If anything, it should be lower because of (1) Reduced overhead, and (2) It is more closer to a free-market due to more transparency. Yes, there might be outliers where an extremely good haggler paid less, but that would be outweighed by a novice who paid way more, and the average has to be higher because of the higher overhead.
- Alupis 4y agoWhy would Ford (or any manufacturer) offer cars on their website for cheaper than MSRP? What is their incentive? MSRP is a suggested retail price, which is based off the manufacturer's costs + what they believe is a reasonable margin for their vendor (dealership in this case). Ford cutting out the middle man means they can offer cars at the same exact price (MSRP in this case), but not have all the expenses dealerships have... meaning massive profit for them. There is literally no incentive for Ford to offer the cars for less money. Plenty of people have eagerly paid $10,000+ over MSRP already - indicating they could even raise prices if they desired. Look at Carmax as an example. Their entire business is built around the "no haggle" model - and if you know anything about the cars you are looking at, you will not find any good deals there. Everything is overpriced - but they will tell you it's their "rock bottom price" and any defects or problems have already been factored in. It's just a sales tactic. Plenty of folks walk into a Carmax believing they're getting the best possible price without any of the hassle... just like their commercials tell you.
- raz32dust 4y agoWhat you are saying doesn't make sense UNLESS there is a monopoly. Let's say it costs Ford $10k to manufacture the car. Let's say their average profit per car is $2k, and the dealership gets $1k on average - which means that ON AVERAGE, the dealer sells each car for $13k. Some people might get a good deal for $10k, and some pay $16k. MSRP is likely set to $16k. You are saying that in the fully online world, Ford would get away with the same MSRP of $16k. This is not possible as long as another competitor can produce the same car for $10k or less and charge say $12k for it. Why would any consumer go for Ford in this case? I haven't used Carmax but that's different - their whole business is in flipping cars and they have to make enough profit to run their website on top of it. So I would assume it is always going ot be higher price than what you'd get from elsewhere.
- philistine 4y agoDude just wants to think that his haggling is putting them on top of all of us. When the CEO of Ford says he's spending 2k more than Tesla for delivery. We all lose, them included, but haggling makes them believe they're coming ahead.
- bombcar 4y agoThey don’t realize the whole dealership setup is designed to make the haggler think he got a good deal. The industry is built around capturing people who think they’re pulling a fast one on the dealer.
- bitsnbytes 4y agoVery true, but in recent times it has been much easier to try to pay a fair price. That is until covid hit where it became a sellers market. However it looks like we might have another 6more months before it switches back to a buyers market the way things are going. For example when I want to buy a car: I start at Carmax which I know its the highest price i can pay for the car. In history I have always been able to get a used car for 2.5K -4K cheaper elsewhere . This is typically how it goes. 1. I determine which make,model, year car I want. 2. Determine what carmax has it listed for and make that the highest overpriced value for the car. 3. I send out emails and call dealers for similar cars ( millage,model,wear , etc) give them my price that is under 2.5K - 4K less than carmax. 4. they say sure come on in. 5. The games begin and the bs runs from the salesman script that tries to convince me that a manufactured car in the 100Ks is a custom one of a kind vehicle that I will never be able to buy again. 6. i Say here is my price and the good cop salesman than sends me to the back to the sales manager who says I will put him out of business if he sells me that vehicle for that price. 7. I say I understand then I walk out and he lets me walk out. 8. A few days or even a month later he calls me back says he can do the deal then send me back to the sales manager again. 9. the Sales manager than says oh sorry we cant do that price because its a cash offer or that I have to use his preferred loan provider. Or tries to convince me to take his loan provider anyways and then cancel it by paying cash or refinance it a week later. 10. I walk out again or I get the car. One case I had to walk out again until I got another call to come back. In most cases I only waste about an hour in the dealership all together talking to the salesguy and manager, since when the send me to the back to the sales manager I typically tell them I have 15 minutes to make it happen or you can call me back when you have all the information you need to make the decision. So atleast today we have the no haggle places now to tell us what is the ripoff price for the car and not the dealership sponsored bs MSRP or the kelly blue book crap. The crazy thing is that I actually want to buy the car from carmax because I do like the experience better, but its not worth paying 2.5K to 4K more for an equivalent car.
- buzzdenver 4y agoIf you believe in competition then the logical consequence will be that the no haggle MSRP will be much more competitive than the current (well pre-COVID supply chain horror) MSRP with 5% padding built in because everyone likes to haggle and think that they are getting a good deal.
- Alupis 4y agoI don't follow this logic. The article says Ford is going 100% online for these cars, meaning there will be no other reference price available. Ford can charge whatever they want, so long as some people are willing to pay it - and during COVID we've seen people more than willing to way overpay on cars. There is no competition with Ford's direct sales website. None. At least dealerships attempt to compete on price.
- buzzdenver 4y agoThere is competition between car companies.
- robotresearcher 4y agoAlso competition with keeping your existing car. People won't pay just anything.
- robotresearcher 4y ago> There is no competition with Ford's direct sales website. None. Do I have to buy an F150 Lightning? I do not.
- bombcar 4y agoThat’s the missing link. They’re assuming that the person has to get the F150 - but they could buy something else, but nothing, wait for a cyber truck - many other options.
- Someone1234 4y ago> When I see "No Haggle, Fixed-Price, Online Only", I think "Rip Off", and I can't be the only one. Since I'll know a fair price of the vehicle before I run across that, I can determine if it is a "ripe off" or a fair market price, with far less hassle/wasted time. I'd always buy from a no haggle dealership if the price was competitive (and my last vehicle purchase was exactly that, it was +-$1K from normal price based on vehicle loan records).
- Alupis 4y agoThe problem arises when there is no other reference price to compare to. By only offering 1st party sales, and only on their website - Ford sets the reference price. So there will be no comparisons available... and gradually cars will get more expensive because they can and people will pay it.
- argonaut 4y agoThe other reference prices are the list prices of competing vehicles. You also have it backwards. The current system of "MSRP as guideline" and you have to negotiate to find the real price makes it more difficult to compare prices between cars and automakers (unless you relish negotiating the prices of 4 competing cars simultaneously at 4 different dealers). The current system is set up precisely to not be price transparent.
- Someone1234 4y agoThe reference price is then their competition, and since prices are not obfuscated you can compare 1:1. Just like now, but dealerships add a whole layer you have to figure out by determining likely "discounts" between different brand's dealerships. If the manufacturer could charge more they'd already be doing so, the dealership doesn't actually dictate the prices, they get told the price and are expected to negotiate up then keep the difference.
- xdennis 4y agoYou keep making the same comment where you pretend you don't know that Ford isn't the only car manufacturer so you can justify the existence of dealerships.
- argonaut 4y agoThis doesn't make any sense. You would only feel ripped off because some dealerships say "No Haggle" and some do haggle. If every dealership has the same price for a specific car then literally by definition you cannot get ripped off. You're also fixating too much on the meaning of MSRP. Before the car shortage MSRP was basically just a marketing number to anchor negotiations at a high number (except for cars in super high demand). Some automakers were notorious for deeply discounting below MSRP and some didn't discount much.
- Alupis 4y agoTo make it as clear as possible - Dealerships compete to win your business. They compete in varying ways, which include price and service. Who does Ford compete with if they set all of the prices and offer direct sales for an entire product line (EV's in this case)? The answer is "nobody". And we all know competition is what benefits the consumer... this is a regression, not an advancement. The dealership model can use a shake-up - nobody will argue otherwise. But the answer isn't to destroy competition and allow manufactures to set whatever price they want. That benefits literally nobody except Ford.
- argonaut 4y agoThey compete with other automakers. By your logic Ford can just jack up the price they charge to dealers and the dealers would have no choice but to accept it. But that's not true because Ford has to compete with other automakers.
- Alupis 4y agoVery few automakers make competing vehicles. There's a reason Tesla/Rivian can charge so much, and it's not because they're so much better built or way more luxurious than others.
- argonaut 4y agoYou're basically arguing that Ford has a semi-monopoly over the car categories they compete in. Which is pretty laughable. Again, by your logic Ford can just jack up the price they charge to dealers and the dealers would have no choice but to accept it. But that's not true because Ford has to compete with other automakers.
- chemmail 4y agoThe only time you can get a "good deal" on a car, is for a car no one wants anyways. Go ahead try it with a decent car.
- grogenaut 4y agoNot just cars no one wants. Last car I bought, a Subaru Forrester, which is like 25% of cars in Seattle, I knocked $4000, off of msrp by haggling from 28k to 24k, cross shopping across dealers and walking in with a set price I was willing to pay after finding the lowest dealer. Also going in during 2 manufacturer rebates (one cash, one charity match), and at the end of the quarter. 2018s were starting to show up, bought the 2017. They got real triggered when I said "all you gotta do to put another name up on that trophy board is come down $500 more" (they were writing all of the sales on the window as they happened). Brought a book to read while they went in to "talk to the manager". While there is the option to compared to 'no haggle', I can sit there and waste an hour on their BS for $4k. I find it fun and interesting, and I don't buy cars when I have to only when I want to. Helps to have multiple backup transportation methods.
- jancsika 4y agoIf I had bought a Prius Prime a few months back I could have gotten $1000 cash back from Toyota, plus a $4500 federal tax credit. Right off the bat I would have beat your haggle by $1500. What a haggler I would have been! But seriously-- if we're comparing "no haggle" to "haggle" then it doesn't really make sense to include the manufacturer rebates in your total. You'd presumably get those even if dealerships didn't exist.
- bombcar 4y agoOf course in this market if you had bought one you could have immediately drove it back onto the lot and sold it back for more than you paid …
- jancsika 4y agoYes. But that's like the Mitch Hedberg joke where he sees stacks of Sam's Cola at Sam's Club for 25 cents and suddenly in his mind he's become a soda salesman. "Hi, would you like to buy a can of soda for 50 cents? It's warm, because this is a half-ass deal..."
- xeromal 4y agoI really don't understand the rip off feeling if the price is the price. If I see a widget and the widget meets my needs and the widget fits my budget and I buy it, I don't care how much profit they're making. Why does it matter? I think the act of feeling ripped off or having to make sure someone only makes a certain amount of profit is a path that leads to anxiety.
- colinmhayes 4y agoYou're negotiating by going to the other car makers website. It's actually much easier to find a good deal since it's much easier to discover prices compared to dealers.
- hackernewds 4y ago> younger generation's fear of conflict this seems unfounded, with no way to ascertain it. and likely driven by some unconscious biases
- IfOnlyYouKnew 4y ago> the younger generation's fear of conflict (a negotiation is an adversarial conflict) The younger generation doesn't necessarily fear conflict. Just look at how it's winning the conflict about conflict against the older generation. They (we) want to reduce these kinds of negotiation because they give an economic advantage for entirely arbitrary reasons: someone getting a car cheaper because they negotiated harder or getting a better job offer because their trust fund allows them to walk away with ease does in no way benefit society. Whatever they save, someone else has to pay extra to make the system work for the dealerships. Worse, the ability to negotiate is not some random variable. It's tied to aggressiveness and a sense of entitlement. It's a lifelong rebate for bullies that practiced that sort of thing by stealing younger kids' lunch money. And the only reason it has survived as long as it has is because that happens to be the demographic car salesmen also hail from. Worst, it isn't even just about someone's ability to assert themselves: a salesman may well react entirely different to the same exact words and behavior based on criteria that would invoke laws against discrimination in other cases. I remember a number of stories of black homeowners being quoted 30 % when having their homes' resale value assessed. Don't remember seeing any tests for car sales, but I'd be surprised if it didn't replicate there: be a white broad-shouldered tall good-looking man and your lowballing makes you a strong opponent. Lack any of those criteria and it's considered an insult to the profession and you get the cold shoulder.
- TheKarateKid 4y agoThis. I don't feel like being subjected to hours of manipulation and predatory behavior. I surely know how to push back and deal with it, but it doesn't mean I want to. Local taxis are often cheaper than Uber/Lyft now since they don't have surge pricing. But the downsides are much worse that people will still pay a premium to not deal with it. In reality, just like you no longer get a discount for buying online (remember "it's cheaper since the company doesn't have to pay for a brick & mortar store!"?) I wouldn't expect Ford & others to pass the savings along for long. But I'm okay with that given the upsides of saving me time and some mental abuse.
- __d 4y agoIn theory, if manufacturers charge an inflated MSRP, a competitor who doesn't will get the sale instead. In practice ... well, maybe everyone makes more money if no-one undercuts each other too much. Is it collusion/price-fixing/anti-competitive? Or is it just good business?
- dqpb 4y ago> When I see "No Haggle, Fixed-Price, Online Only", I think "Rip Off", and I can't be the only one. One thing is certain - the more middle men you have, the more expensive it will be.
- therockspush 4y agoI enjoy a car haggle every now and then, but what makes it so fun is that its one of the few places you can haggle. Try to haggle down the price of a bean burrito at taco bell and see how much fun that is. There are all kinds of bean burritos to choose from in mi barrio, but they aren't budging to make a deal. The same people haggling for cars are paying over asking on house bids. I've haggled at a guitar center, but then I can't do the same thing at a hot topic when I pick up my chain jeans. It's a weird game, but more bragging than haggling. The sense of satisfaction at having bargained it down is a pretty good rationalization after you've purchased.
- bombcar 4y agoThe real value of haggling is realizing some externality that you can take advantage of - a hail damaged car, a untuned guitar, something that would cost them to deal with and you can take off their hands.
- supportlocal4h 4y agoYou haggle over most things that cost more than $50,000 because those things are unique and their value is subjective. I don't haggle over the price of gasoline or milk. It's not because the price is low. It's because the identical product is available from a dozen local merchants and I know which is cheapest or which has the best lit parking lot or which has self-checkout. Price becomes so standard that merchants try to compete in other ways. And for those that do choose to compete on price, $0.05 difference on a $5 item is a big gap.