The thing to remember is not everyone thinks of themselves as a superstar, and thus not everyone has superstar expectations. A reasonable salary with reasonabl

The thing to remember is not everyone thinks of themselves as a superstar, and thus not everyone has superstar expectations. A reasonable salary with reasonable prospects, a mission that is interesting but not world changing, pressure that's moderate not 996, a lot of people will be in that market. So market yourself that way and you'll definitely find someone. There's an iceberg effect here too. We know who the glamour businesses are, we see them all the time. Most shops are not the ones in the media, but they still somehow find staff.