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Ask HN: Is there an “uncanny valley” effect with startup MVPs?
I am asking because I have noticed that as I build better landing pages for my MVPs I get judged more harshly.
This got me thinking if there is a way in which having a not particularly attractive landing page might get people to approach the product in a different way.
- thecleaner 4y agoDo an A/B test. Please do share the results. :)
- etewiah 4y agoYeah, I probably should. In any case for the next Show HN I do I think I will deliberately have a lofi landing page and see how that goes ;)
- tyingq 4y agoMight be fun to build a "Show HN" that serves up different pages to everyone that visits. Then watch us argue with each other about the merits of the product.
- ei8htyfi5e 4y agoThis is an issue with getting feedback on designs too. Wonder if there is overlap in the problem space. If you present pixel perfect designs for feedback, feedback is less specific because users think the product is finished. However, when it’s a pencil sketch, users become critical and critique everything because they don’t think anything is set in stone. I try to present LoFi everything until final sign off.
- michaelscott 4y agoThis is partially why UX research typically starts with rough wireframes rather than full application design, even in front of clients. The idea is that the lack of fidelity forces the client/user to focus on the functionality of the app rather than the bells and whistles of the design (especially of the visual kind). The impression I think is that the more polished a product or MVP looks, the more "finished" it is and therefore the more open it'll be to criticism (there's literally more of the product to criticise). This could be a good thing, since it gives you much more insight into what needs to be improved for the final product
- endymi0n 4y ago...to the point that (great) UX and wireframing tools like Balsamiq look crappy _on purpose_: https://balsamiq.com/wireframes/ https://balsamiq.com/wireframes/ Which all kinda makes sense, with the intuitive reasoning being: If you had time and money to sink into a pixel-perfect design, you're already one step beyond product-market fit, so creating a too good impression might not work in your favor.
- seanwilson 4y ago> This is partially why UX research typically starts with rough wireframes rather than full application design, even in front of clients. The idea is that the lack of fidelity forces the client/user to focus on the functionality of the app rather than the bells and whistles of the design (especially of the visual kind). I've found the tricky stage to be when you're getting closer to high-fidelity but you're not quite there yet and need client feedback to progress. Caveating everything the client should "ignore for now" can be exhausting and sometimes doesn't work (e.g. they'll nitpick the things you don't need feedback on yet), but polishing everything to high-fidelity levels before you can show it is incredibly time consuming. Are there any interesting tricks at this stage? I also use the phrase "uncanny valley" for this in-between stage of design where there's a risk the client is going to harshly judge parts of the design that aren't ready for feedback yet. Is there another phrase for this? I'll usually try to gauge at the start of a project how receptive the client is to brainstorming over rough work because it's much more efficient this way.
- mrcartmeneses 4y agoIt really depends how strong the client brand is and how competent the client staff are that you’re working with. But the important thing is to take an evidence-based approach. A good idea is to keep it low fidelity for as long as possible until the UX is worked out and tested. Then high-fi it along the brand guidelines. Then test test test, again. The best way of getting a good result for your client is to take an evidence-based approach where the initial product is set up as an experimental baseline and further improvements are tested against that baseline, be that through automated A-B testing or focus groups of representative users. Focus on getting something small to market as soon as possible and adding/improving features in an evidence-based way. If the client has feedback you don’t like, test it anyway and charge them. They might be right. Focus group testing should take place before presenting to clients. Use paper prototypes with paper cutouts or using an app such as POP. Don’t guess! Test! As a rule when doing UX you want three possible designs (one of which should be a bit “out there”) and you should test each design with representative users. You learn a lot more from in person research than from A/B testing. A/B testing should always be used to verify changes or features. But you need to focus group at the design stage.
- samwillis 4y agoI can't find it now, but I remember reading about 10 years ago about how long and ugly landing pages convert better. Now, I wouldn't necessarily subscribe to that theory, but it's an interesting one.
- password4321 4y agohttps://hn.algolia.com/?query=lingscars&sort=byDate&type=comment https://hn.algolia.com/?query=lingscars&sort=byDate&type=com...
- marban 4y agoYou mixed up pure and objectively ugly with ugly by design and unique.
- bryanph_ 4y agoHere's a weird take: because the landing page is so vague the user doesn't know whether the app is useful or not so the user will sign up just to take a look at the app to figure out what it actually is. Once the user realizes it isn't for them they bounce. So higher signup rate, higher bounce rate in this case? Total baseless speculation here :D
- laurencei 4y ago"I have noticed that as I build better landing pages for my MVPs I get judged more harshly" Can I ask - why do you think you are building a "better" landing page? If you are getting judged more harshly, doesnt that mean your pages are not actually "better"? Maybe as you are building more pages, your subjective opinion of your own designs has changed.... I've seen it a few times on MVPs launched here. Some new YC company and their flashy homepage, but when I browse the homepage I have no idea what the company actually does. The pages are clean, but the actual idea is vague...
- Majings 4y agoI think the implication is that the product/application which the landing page is promoting is being judged more harshly, rather than the landing page itself.
- IMSAI8080 4y agoBut it may be the "better" landing page is less clear, which makes it more frustrating to understand the product, which has a side effect of causing a negative opinion of it. So in this case the landing page is not better because it's failing in it's core job of communicating the product. It's common design these days to have landing pages that are a giant photo with huge text where you have to scroll for for a mile to be rewarded with nothing but platitudes and hyperbole, one sentence at a time. The simpler page which actually explains the product functionality and the pricing in clear language on one page would be better from the user's perspective.
- etewiah 4y agoI should have phrased it better. By "better" landing pages I meant more polished with well thought out fonts, colors, text etc.
- krono 4y agoPeople don't want a drill, they want a hole in their wall. To me, "better" means more effective i.e. higher conversion rate, wider reach, etc.
- ChrisMarshallNY 4y agoI worked (in the US), with a French guy, who had lived in the US for many years (as an adult). He had very little accent. He had obviously worked very hard to remove the accent (big job), but he still understood English as a secondary language, and sometimes had difficulty comprehending dialogue (especially in New York, where we talk quickly). People didn’t cut him slack for the lack of comprehension, where I think they would have, if he had a stronger accent. I also knew an Italian, who had a strong accent, but a better command of English than most native speakers. I think he deliberately played his accent up.
- marban 4y agoFamous people 'trademark' their deliberate accent all the time. From Schwarzenegger to Wolfgang Puck, etc
- DonHopkins 4y agoI love Jesse Jackson's eloquent preacher's Black sermonic tradition! https://www.youtube.com/watch?v=A1mqg4C0awA https://www.youtube.com/watch?v=A1mqg4C0awA >Green Eggs and Ham narrated by the Reverand Jesse Jackson >What was great about this skit was that absolutely nobody in that studio even knew Jesse Jackson was there outside of Kevin Nealon who anchored Weekend Update and Lorne Michaels. It was a great surprise to everyone and completely unscripted. Jesse just absolutely nailed that reading. https://en.wikipedia.org/wiki/Black_sermonic_tradition https://en.wikipedia.org/wiki/Black_sermonic_tradition
- QuercusMax 4y agoAmusingly enough, Schwarzenegger's Austrian accent is the German version of a hillbilly accent or something, so in German dubs of his movies, they use a different voice actor. I'm told Germans think watching his movies in English is weird because his voice is "wrong".
- ChrisMarshallNY 4y agoThey liked him in Japan: https://www.youtube.com/watch?v=XRLe826lyao https://www.youtube.com/watch?v=XRLe826lyao
- zero_shift 4y agoCould it be your artwork? There is a general backlash against "corporate Memphis", with its cartoonish style and self-assured optimism: https://t-artmagazine.com/what-is-corporate-memphis-and-why-is-it-everywhere/ https://t-artmagazine.com/what-is-corporate-memphis-and-why-... > Illustrations in the style, with its aggressively friendly expressions, portray a world that is uncannily utopian.
- quickthrower2 4y agoThe problem isn’t that it is bad, it is that it is a trope. I associate the weirdly shaped human-like blobs and office furniture artwork with “they wanna sell me a monthly plan”, and if it is one of the free stock looking ones I think “they want me to pay monthly for this thing they knocked up this morning”
- n8cpdx 4y agoI don’t care about the design language, but what bothers me about it is the idea that they paid someone to come up with an illustration, when they could have used a screenshot. Showing me corporate Memphis and hiding the product is a major red flag.
- jdvh 4y agoGetting harsh feedback isn't so bad, really. You get that kind of feedback either because people think your MVP is something it's not or because of quality issues, and you can fix both. A bad landing page filters out people who are just moderately interested. They'll just close the tab and move on. That's going to skew the feedback you'll get. If you don't get (much) feedback at all you're in a much worse spot. Then you don't know if your MVP sucks, or it doesn't but your landing page sucks, or maybe both are fine but you're just not getting the right traffic. It's way harder to figure out what to do when nobody seems to care at all about what you've built.
- quickthrower2 4y agoSound like you have a sophisticated audience who are used to overly slick and modern landing pages. There is a good book about knowing where your market is at [1] in terms of sophistication. [1] https://breakthroughadvertisingbook.com https://breakthroughadvertisingbook.com
- pseudolus 4y agoI had to look up your profile and I'm assuming your site is https://propertywebbuilder.com https://propertywebbuilder.com. It looks good but kind of bland in that I can't recall ever having visited a real estate web site that doesn't feature some actual photos of homes. Additionally, you don't appear to have any links to sample pages that incorporate your product. edit: I noticed that at the very bottom there's a link to a demo but the demo doesn't load.
- puranjay 4y agoIf I'm honest, the block height for many elements seems a little off. We're used to individual sections occupying the entire screen, but on this site, sections feel like they're bleeding into each other. Some of the internal elements also seem too squat and compressed, especially the "what makes our websites special" part
- derbOac 4y agoYeah, as a form of friendly feedback, there's something vaguely untrustworthy-looking about the website, like a malware site. Actually as I think about it, there is an uncanny valley phenomenon to me, but in a malware site sense. To me it has something to do with the typeface choices, and/or the text layout. My eye drifts to the text in the upper left quadrant. Lack of actual photos is maybe another thing but for me personally there's more to it than that.
- etewiah 4y agoYeah, I didn't do a good job with the propertywebbuilder landing page. With propertysquares I paid a lot less attention to the landing page and found I was getting much better engagement!
- puranjay 4y agoJust as some constructive feedback, perhaps you can try a different color palette. On PropertySquares as well, the green, purple, and blue don't seem to mesh well together.
- p0nce 4y agoI feel a bit of the same when making UIs. If the UI is obviously bad/rushed then people will talk about the features more. If the UI is nice and polished, people will find their own one way to tell how it could have been 1% better.
- sideproject 4y agoThere is a reason why there exists an entire "landing page industry" because there is a level of science and art mixed into building it. If you think it's visually stunning without being informative or just pure information without attention-grabbing visuals, then you'll fall on either side of the hill. Then there are other factors including your target audience, copy-test, sentiment, color combinations etc. I've build many landing pages in my life time and I am not sure if I still get it. If you are optimizing for HN-audience, I would say it also requires a different strategy (e.g. demo first without signing up?)
- codeptualize 4y agoI very much agree with this. I think approaching landing pages as storytelling makes them a lot easier to approach and understand (still hard to do well). Everything should be in support of telling the main narrative, while also keeping attention. It's a balance as you say; a dry story isn't very interesting, irrelevant attention grabbing isn't very interesting either (or very briefly to be followed by disappointment and confusion). What's challenging with landing pages is that for a lot of products the story of the product just isn't that exciting, you can add bells and whistles but that isn't going to make your story any more interesting. Finding a good narrative is imo half the battle.
- dsugarman 4y agoI think people probably do, I imagine it feels like a broken promise to them. My question would is why spend so much time on the marketing instead of the product? You need a core group of users to really love the product instead of a lot of people to kind of like it. It sounds like you got some users and a lot of feedback already which is awesome, I would get to work on getting the product really awesome for those early adopters who stick around. You can continuously market to those who didn't with every feature release so they see the rate of progress.
- a_square_peg 4y agoI think there is definitely an 'uncanny valley' with web pages and why UX-designers exist. When a non-designer makes an update, there is always something off, whether it's the font, color-scheme, or sizing that's quite apparent. I'm not a designer myself but I think I can tell when a website had a lot of effort put into the initial design but not so much on maintenance and content updates - something always seems a bit off.
- nkrisc 4y agoMy experience presenting designs of various levels of fidelity, is this: If the design appears obviously incomplete or unfinished, much critical judgement is withheld since it's assumed that whatever criticism they have will be addressed by the final design. Depending on your goal, this can be helpful or even counterproductive (maybe the finished design won't be how they assume it will be). Or others will instead focus on high-level feedback like addressing the overall theme and direction instead of the minutiae of the design. If the design appears highly polished, then any issue, however minor, is assumed to be "finalized" and thus the criticism pours out. If you make it appear completed, then people will assume it is in fact completed. If you're still working on it, make it look clearly unfinished. However, no matter how much you stress it is a prototype or make it look as such, someone will still criticize the the fact it's all in black and white and all the text says "Lorem ipsum".
- ab_testing 4y agoSo back to geocities style page with an under construction gig. :)
- ohwellhere 4y agoSome app prototyping[0] have a "sketch" style that draws wobbly lines in order to simulate this and promote this effect. I've seen it first hand numerous times. Even if a client/audience feels the need to offer feedback/criticism ('cause they always do) the level of polish even affects how they frame the feedback/criticism. [0]: and data charting tools, presumably more
- tannerc 4y agoThis is exactly right. I believe we're conditioned to understand various fidelities of information based on the principles of design. These fundamental principles—things like contrast, balance, proportion, hierarchy, motion, and variety—help us determine how to interpret what we experience. For example: a webpage that has clear hierarchy of information, is visually balanced, uses motion to attract attention and convey concepts, is much more likely to be interpreted as a final product. Whereas a page that is a bit disorganized may be understood as in early development. The problem is most landing pages are one page, so the creator invests considerable time in making them look and work well, leading to the perception of a complete project. Then when the time comes to build a fully functional website/product, there's a lot more to invest in and so less time is spent. Paradox of shipping an MVP product or business, I guess.
- naet 4y agoChecking your actual landing page ( https://propertywebbuilder.com https://propertywebbuilder.com ) and my opinion is... that it isn't a very good landing page. The sizing and spacing are awkward and blocky, your color scheme clashes with your images, the images are generic and tacky, everything is too big and wide, etc. Maybe because you worked on it you feel that it is a great modern style landing page, but that isn't how it reads to me (and seemingly to other people as well). Maybe you look at a SIMPLER site like https://tom.preston-werner.com/ https://tom.preston-werner.com/ and mistakenly equate that with a "worse" landing page. Actually though this simple page has bullet proof styling, and slapping some stock images on it like you did on your page wouldn't make it better, it would make it way worse. Rather than looking for an external factor like a "mythical uncanny valley" to explain your landing page's poor performance, look inwards at your individual styling and what could be improved.
- yupper32 4y agoOh jeez, yeah that first site looks like an auto-generated scam/spam website. I'd never enter anything into that website.
- jen20 4y agoThere’s something about the font stack that is seriously ugly on iOS.
- sefrost 4y agoWhen I click the "start house hunting now" button it directs me straight to a login page, with an error message. Which is annoying because I just wanted to see what the site actually does.
- marcosdumay 4y agoOh, yeah. Your site not working at all is a known cause of low conversion rates.
- dailybagel 4y agoClicking "Start house hunting now" does all that, _and_ breaks the back button functionality on Safari.
- d1sxeyes 4y agoNot sure what you mean by 'uncanny valley', this is just a simple case of raising expectations. The better designed the landing page, the higher the expectations of the product.
- codeptualize 4y agoI do think there is something like the uncanny valley effect. The distinction is likely "no design"/minimalism vs "bad design". Some pages show very clearly that the focus was not on designing a good looking appealing page, either minimal on purpose, or just a bit dated (like hackernews, or old reddit). Not bad, it's familiar, functional, fine. Other pages are designed to do other things; for example evoke desire, excitement and/or delight (like Apple, Stripe). Then there are pages that want to be Apple, but don't quite succeed. A lot of websites that use Bootstrap or material design are like that. It's superficial design, they have some of the styles, but it's very clear there is a lack of design, lack of storytelling, lack of substance. It's a bit cringy to look at, it evokes negative feelings. That doesn't mean all is lost, even experienced designers often go through that phase in the design process, they just are unlikely to release it haha. Keep asking yourself questions; What do I want it to do? Why isn't it doing it right now? Why does it look off? Look at examples that do achieve what you want, what exactly is it that is different? Etc etc. And then iterate, iterate, iterate. Design often looks simple/obvious, but it takes a lot of practice, perseverance and struggle to get good at it.
- BrandiATMuhkuh 4y agoI remember from my HCI class that the judgement of people varies depending on how polished your design looks. If you design looks hand drawn you will get creative feedback. But if your design looks polished you will get binary (harsh) feedback. You can see that design tools like balsamic have different renderings, exactly because of that.
- lifefeed 4y agoAre you getting the same number of comments for better landing pages, but the comments are getting more detailed and nit-picky?
- brudgers 4y agoTo get to a MVP, the focus should be on making the product better not the landing page better. Making the landing page better is easy pretend work. Making the product better is hard real work. Good luck.
- jonnydubowsky 4y agoWhen i come to the page and let my eyes naturally scan through, the phrase Dead Simple sticks out, which is probably not a great catch phrase for this app. It'd be cool if instead, a GIF showing the user experience led me right into trying it out with the "enter address here" section.
- mtoddsmith 4y agoI'm gonna play stupid and ask "where do I get the url for the properties I'm interested in". It's not explained at all on the page.
- wbsss4412 4y agoI think the metaphor works in a sense. The issue with your landing page is that it comes off as “designery” while at the same time not showing the polish that an actual designer would produce. I can see that you’re trying, but it is clear that you don’t quite grasp what the intent of the design elements is supposed to be.
- rsweeney21 4y agoIf I could offer some advice from the perspective of a developer that has built several MVPs and done all my own design work. (FWIW Two of my MVPs made it to real businesses generating over $1M in ARR each.) Find a product that has a design you want to emulate and just copy it. Copy the colors, font styles, font sizes, element spacing, drop shadows...everything. For the illustrations or other content that is copy protected, just buy something that looks similar from shutterstock or some other website. I've followed this model repeatedly. Design is important because a polished website can make you look like you are a larger, well established company. But it's not worth your time as a founder to master design. That being said, the design on propertysquares.com looks amateurish and makes me feel like you are small.
- Normal_gaussian 4y agoBe careful with that copying. All that you are telling them to copy is in fact implicitly copyrighted and forms part of the deliberately designed image of the pages. Be particularly careful copying from any company in the same space.
- alangibson 4y agoI'm getting ready to knock out a landing page to see if anyone is interested in a QR code sales tool I built for myself. I'm now thinking of having almost nothing but text explaining that 'hey I'm just trying to gauge interest. Here's what it does in plain language. Get on the mailing list of you're interested.' Almost an anti-landing page.
- bilekas 4y ago> if there is a way in which having a not particularly attractive landing page might get people to approach the product in a different way The colour scheme is a bit jarring.. Some odd spacing choices and no real direction of what the service does. I'm pretty awful on my own with UI and UX, I rely heavily on others but when I'm in a pinch, I'll try find some inspiration on Behance or such. After years and years of outsourcing and studying other peoples work, I think I can notice what works and whats interesting new and what just seems off.. Its definitely a marathon and not a race so don't take this negatively. Don't be afraid to rely on other people for it!
- etewiah 4y agoSo, some explanation is due here. My site is not ready for a public launch yet - I just made this post because of what I found out from testing with a small number of my friends. A few people followed my profile to find out what I am working on and now the cat's out of the bag - on the one hand I'm happy for the publicity but on the other hand I'm bummed that I'm not ready for it. Believe me, the site was worse a few weeks ago - or at least a lot more basic. The feedback I got from the few people I showed that site to was quite positive though. As I made what I thought were improvements though I started getting more and more negative feedback hence the observation in my original post. True, some of what I thought were improvements probably made the site worse. The lesson I've learnt is still valid though - I should have paid someone early on in the product development stage to take care of the UI. I will pay someone this week to do that and hopefully launch properly sometime in June. I bet when I actually do a "Show HN" with a decent looking landing page it will not garner as much interest as this has - people love picking out mistakes! Still, a big thank you to everyone who has provided feedback. I've fixed the obvious errors. Will tackle the others when I get the chance.
- ilikeitdark 4y agoI'd personally get rid of the expression "dead simple". Dead or any other negative words should be avoided.
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- heyliz 4y ago