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Couldn't you say the same for Coca Cola? Yet I'm fairly sure that maintenance budget is fairly big.
by lordnacho 4y ago
Couldn't you say the same for Coca Cola? Yet I'm fairly sure that maintenance budget is fairly big.
- treis 4y agoCoke is somewhat of an impulse purchase. At least it needs to be in your mind to buy it at the grocery store. Conversely, I'm not going to take an Uber ride tomorrow because they showed me an ad today. When I need to get somewhere I'll look at my options and choose the best. So long as Uber meets the minimum level of me being aware of it then theyre good.
- bombcar 4y agoCoke (and Pepsi) marketing is mainly concerned with affirming that drinking soda makes you sexy and keeping restaurants et al from changing their supplier.