Thanks to 37 Signals publishing their split test results for Highrise's landing page, we learned that adding a picture of individuals will in fact increase conv

Thanks to 37 Signals publishing their split test results for Highrise's landing page, we learned that adding a picture of individuals will in fact increase conversions [1]. If you're interested in learning about the importance of personality in branding and marketing, check this book out - Personality Not Included [2] [1] http://37signals.com/svn/posts/2991-behind-the-scenes-ab-testing-part-3-final http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes... [2] http://www.amazon.com/Personality-Not-Included-Companies-Authenticity/dp/0071545212/ref=sr_1_1?ie=UTF8&qid=1319503795&sr=8-1 http://www.amazon.com/Personality-Not-Included-Companies-Aut...