3 ms·
> Is there really no way to monetise an audience with ads without collecting their personal info? There sure is: Contextual ads. DuckDuckGo does it, various do
by solarkraft 4y ago
> Is there really no way to monetise an audience with ads without collecting their personal info?
There sure is: Contextual ads. DuckDuckGo does it, various documentation sites do it (https://www.ethicalads.io/ https://www.ethicalads.io/), a dutch broadcaster does it (https://archive.ph/Zk4Pv https://archive.ph/Zk4Pv). It's how newspapers used to work and TV channels still do, as well as YouTube sponsorships (and probably many more).
It improves the UX over personalized ads because
a) you don't have to invade your users' privacy (including asking them for permission to do it, obviously) and
b) the ad is actually relevant to the context the user is thinking about, instead of something completely unrelated from some other part of their life (or, more often than not, something completely random).
- macinjosh 4y agoContextual ads have their own set of problems for advertisers though. Think of a blog post writing about someone's traumatic experiences with pregnancy and miscarriages and the algo decides to put an ad for newborn clothes next to it. Ouch...
- WA 4y agoAs a website owner, you probably can provide a bunch of stop words or block domains you don't want to have advertising from.
- solarkraft 4y agoThat can happen with personalized ads. One point of contextual ads is actually letting you control what is shown besides your content/what context you want your ad to be shown in. Besides ... most current ads are distasteful regardless of context.