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>> For instance, if you search for “buy ps5” they don’t need a secret profile to show you ads for a PS5. >Sorta. The real money is from competitors. How much w
by sib 4y ago
>> For instance, if you search for “buy ps5” they don’t need a secret profile to show you ads for a PS5.
>Sorta. The real money is from competitors. How much would Microsoft spend to convince someone interested in a ps5 to to spend $500 on an xbox instead? Sony wouldn’t spend as much as Microsoft here except to outbid them out of that ad.
But they still don't need a secret profile to show you ads for an Xbox when you search for PS5...
- Scoundreller 4y agoThat’s why it’s not a great example. But if I’m searching for a fiat, it wouldn’t make sense to target a Renault ad against me because they don’t sell those here.