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> For instance, if you search for “buy ps5” they don’t need a secret profile to show you ads for a PS5. Sorta. The real money is from competitors. How much wou
by Scoundreller 4y ago
> For instance, if you search for “buy ps5” they don’t need a secret profile to show you ads for a PS5.
Sorta. The real money is from competitors. How much would Microsoft spend to convince someone interested in a ps5 to to spend $500 on an xbox instead? Sony wouldn’t spend as much as Microsoft here except to outbid them out of that ad.
And you’ve just shown your hand at having $500 to dispose, maybe a local casino ad would fit well here?
While the geographies of gaming consoles overlaps well, it doesn’t for automobiles, restaurants, service providers (mechanics or dentists or whatever).
- phkahler 4y ago>> The real money is from competitors. Yep: https://www.google.com/search?q=free+cad+software https://www.google.com/search?q=free+cad+software https://www.google.com/search?q=free+office+suite https://www.google.com/search?q=free+office+suite Asking for open source or GPL will usually get rid of the ads at the top. Companies can clearly pay to get results at the top that don't even fit your search terms.
- bseidensticker 4y agoAds must be relevant to be shown. The casino ad would probably not be shown at all, but even if it were they would have to pay more than Sony.
- sib 4y ago>> For instance, if you search for “buy ps5” they don’t need a secret profile to show you ads for a PS5. >Sorta. The real money is from competitors. How much would Microsoft spend to convince someone interested in a ps5 to to spend $500 on an xbox instead? Sony wouldn’t spend as much as Microsoft here except to outbid them out of that ad. But they still don't need a secret profile to show you ads for an Xbox when you search for PS5...
- Scoundreller 4y agoThat’s why it’s not a great example. But if I’m searching for a fiat, it wouldn’t make sense to target a Renault ad against me because they don’t sell those here.