In enterprise software, it’s rare that you can win your first clients with a low touch strategy. This means there is a phase where you are investing a lot to w

In enterprise software, it’s rare that you can win your first clients with a low touch strategy. This means there is a phase where you are investing a lot to win specific clients, and getting little in return. The above seed stage startup could be in the boat where they won a customer bootstrapping, but are now scaling through the use of sales engineers etc. A 100k per month burn may translate to needing to win 1-10 deals to break even.