I agree with the basic tenants of this article. Yes it was true, that k&t were moving the model into the 'economic sphere'. But I think you cannot overstate t

I agree with the basic tenants of this article. Yes it was true, that k&t were moving the model into the 'economic sphere'. But I think you cannot overstate the importance of this. Behavioral finance/economics coming back into cog. psych. and cog. neuro. is absolutely earth-shattering. the money dictated the research and now that research is FINALLY being applied back into where it belongs. I can't wait for these ideas, and those of choice designers/specialists/researchers to make it into 'machine learning' and 'weak ai'. If ever there was a subject that was full of shit from the beginning with regards to how people actually think, and needs to be re-architected from the ground up. Also, someone needs to start listening to other Princeton Researchers like Eldar Shafir on these topics as well.