Okay, so this is a really good point. While gameplay is addictive (comments like, "omg, 5am, I should be asleep") it does not help when I get bottom-of-the-hea

Okay, so this is a really good point. While gameplay is addictive (comments like, "omg, 5am, I should be asleep") it does not help when I get bottom-of-the-heap advertising for dating / etc. Sponsorships/etc are not something I feel the app is ready for. I feel those are something games with 1mil+ impressions/day do. I have already ditched all of the Mobclix advertisers because of dating/etc ads and will be moving to another advert provider for my 15k impressions/day (and growing) which are currently served through admob. Just not sure who though ! The app in question is a Boggle-type word game with a bunch of extra's thrown to add a element of strategy. We payed a LOT of attention to addiction psychology to ensure the game is really compelling. Perhaps if I added a "about you" dialog and asked for (optional) sex/age/zip code/etc to better target ads. I don't think anyone has done this before.... actually ask users to help them better target adverts !