I like the idea of micro-payments to see your name in the leaderboards. Backend is currently google appengine. Referral system (facebook/email/etc) is all in

I like the idea of micro-payments to see your name in the leaderboards. Backend is currently google appengine. Referral system (facebook/email/etc) is all in place. The app is pretty mature, but like a lot of others, it just needs more users and a way to monetize it. When I initially did the numbers, I did web searches and it seemed like people were getting $1/1000 ads shown. By the time I launched, the bottom dropped out the market and I am getting under $0.05/1000 ads. I feel that the problem is my low CTR (Click-through-rate)... low CTR = cheap/nasty ads = low CTR because they get ignored = more bad ads = low revenue... vicious cycle.