Not sure I would say it is specifically a case of neoliberalism but just a great example of what happens when a smaller/medium sized company with a single found

Not sure I would say it is specifically a case of neoliberalism but just a great example of what happens when a smaller/medium sized company with a single founder with a vision grows and gets taken over by the classic capitalistic fat cats. You can see it in many larger companies product lines and timelines - they start out and build a good reputation and give a shit about their employees and then eventually grow to a point where they just have an endless drivel of product lines and production lines. Have not heard much about aerochemicals but that certainly sounds interesting (although probably insanely expensive). Personally I think the realistic approach is to focus (currently) on making textiles that are extra durable for better longevity so that even if the original production method is not perfect we can at least keep using it indefinitely or get it resold on the used market.