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Disney targets everyone because they have 1 product they can show to everyone and it isn't technically possible to customize a movie per interest. If personaliz
by ceeplusplus 4y ago
Disney targets everyone because they have 1 product they can show to everyone and it isn't technically possible to customize a movie per interest. If personalization didn't work then advertisers wouldn't see ROI on their ad spend on FB/IG/Google. Clearly the fact that these companies make hundreds of billions says otherwise. It doesn't need to be perfect, just good enough.
- lumost 4y agoA more apt point would be that personalization doesn't scale. If you need to target a hyper specific audience, then you by definition, will have scaling problems. Now if you need to target 100k hyper specific audiences, then it's a different story.
- headsoup 4y agoDoes it really make more than creating ads and targeting them appropriately at the right interest groups (i.e. advertising footballs on a sport fan site)? Aside requiring snooping to be effective in the first place. Are there good studies on this to validate it? Companies spend a mint on this stuff because they are told it works and is necessary, I'm not sure that's true, especially when that comes from the sales/marketing arm of those ad companies...
- ceeplusplus 4y agoIf creating interest group ads was more effective and cheaper, you'd see it used more by marketers. Marketers might not be able to measure whether targeted ads are effective but they can definitely compare the ROI between interest group ads and targeted ads.