2 ms·
Yes, it is, used to refer to advertising content. I suppose it helps disambiguate that from the content around which ads appear. Beyond that, I suppose languag
by throwanem 5y ago
Yes, it is, used to refer to advertising content.
I suppose it helps disambiguate that from the content around which ads appear. Beyond that, I suppose language is no less subject to fads and trends than any other realm of human endeavor.
- lumost 5y agoReferring to ad content as creative has been around since at least the days of Madison avenue ad agencies in the 1950s. I wouldn't be surprised to learn that it's usage arose concurrently with advertising.
- mdoms 5y agoThe article refers to Disney movies as "a creative".
- throwanem 5y agoOh. In that case I have no idea what they're doing, unless it's just a shibboleth synonymous with "content" as it's typically used of late.