5 ms·
Sorry, but is "creative" a noun now? In some of the article it sounds like advertising, but at the end it sounds like a product.
by sp332 5y ago
Sorry, but is "creative" a noun now? In some of the article it sounds like advertising, but at the end it sounds like a product.
- throwanem 5y agoYes, it is, used to refer to advertising content. I suppose it helps disambiguate that from the content around which ads appear. Beyond that, I suppose language is no less subject to fads and trends than any other realm of human endeavor.
- lumost 5y agoReferring to ad content as creative has been around since at least the days of Madison avenue ad agencies in the 1950s. I wouldn't be surprised to learn that it's usage arose concurrently with advertising.
- mdoms 5y agoThe article refers to Disney movies as "a creative".
- throwanem 5y agoOh. In that case I have no idea what they're doing, unless it's just a shibboleth synonymous with "content" as it's typically used of late.
- micromacrofoot 5y agohas been for decades, a kind of industry specific jargon though - can also be used to refer to people
- harshreality 5y agoMad Men used it like that all the time, so it's no longer a little-known term specific to the ad industry.
- rexpop 5y agoThank you for asking. I am sure the term is as old as the industry, but in every domain I am irked by the use of adjectives, specifically, as nouns. This article is a particularly irritating example. My earliest memory of struggling with this kind of language was in high school economics class. I was forever put off from the material by the confusing truncation of noun-phrases into adjectives. And it's a shame, because there's a lot to discuss here: vast swathes of the technology industry hinge on the subjects discussed. Weinberg and Lombardo seem to be suggesting that an emperor has no clothes.