I have to argue that the original iPhone, as it was released, had no apps, the camera was not good and iOS had a laughable feature set. It quickly evolved to be

I have to argue that the original iPhone, as it was released, had no apps, the camera was not good and iOS had a laughable feature set. It quickly evolved to be much better than it's initial version, but I remember being rather upset that I had wait until iOS 3 or iOS 4 to get copy and paste support - a feature which I had on my Symbian phone for literal years. And my Symbian phone had multitasking for ages too. And it could film video. The iPhone had a handful of impressive features, but it was not all too useful for the first few iterations, aside from Safari - that was a game changer. Other manufacturers weren't late to the party, they had already gone home well drunk by the time Apple arrived. Their offerings hadn't advanced much for years, and it took years for incumbents to realize they need to catch up - get their OSes to be modernized, create platforms and embrace capacitative touch screens. All this to say, initially Apple had great marketing and a great vision and a lukewarm experience delivered in a shiny package, at least that's how I experienced it.