4 ms·

Kia and Hyundai are putting out some of the more exciting products right now in the car industry, and have announced quite a few to follow. I really doubt it's

by dagmx 5y ago

Kia and Hyundai are putting out some of the more exciting products right now in the car industry, and have announced quite a few to follow. I really doubt it's stagnation.

tgtweak 5y ago
I mean they made a big air filter out of an ioniq5... Kind of bolsters OPs claims. Still better than stupid commercials for marketing dollars.
- ethbr0 5y ago
  There are only two car commercials. Everything else is a pale imitation. https://m.youtube.com/watch?v=_ve4M4UsJQo https://m.youtube.com/watch?v=_ve4M4UsJQo
  - dantheman0207 5y ago
    What's the other one?
    - ethbr0 5y ago
      Ridley Scott's 300ZXTT
      - jeffbee 5y ago
        Literally advertising the turbo lag. Still a cool spot. Car ads in the 90s were so much better. “Enjoy the ride” was another good Nissan one.
    - travisgriggs 5y ago
      Maybe the Honda Choir? I dunno. https://m.youtube.com/watch?v=UO5Was4Wf1k https://m.youtube.com/watch?v=UO5Was4Wf1k
  - smitty1110 5y ago
    Wow, they really took a lot of ideas from The Way Things Go[1]. [1]: https://en.wikipedia.org/wiki/The_Way_Things_Go https://en.wikipedia.org/wiki/The_Way_Things_Go
  - smnrchrds 5y ago
    Surely you mean https://www.youtube.com/watch?v=nLwML2PagbY https://www.youtube.com/watch?v=nLwML2PagbY
nickpinkston 5y ago
Agreed - great cars and very fresh design. I kind of think them building a deep product design bench to pull off their design revolution would also lead to these kinds of projects because those groups love this kinds of side projects. You actually don't want many "car guys" in these design groups unless it's for a sports/enthusiast car, so some non-car product design people were likely hired, a good thing.
- Slaren 5y ago
  [dead]
pavlov 5y ago
I wouldn’t know, I don’t have a Kia, but someone else’s experience in this thread sounds exactly like a Nokia product: https://news.ycombinator.com/item?id=31187712 https://news.ycombinator.com/item?id=31187712
- wink 5y ago
  Not a car person but we have a 2012 Kia Picanto without any visible software, just a CD radio and it's one of the better cars I've ever used for prolonged time. Yes, it's tiny and cheap, but wildly better than the other comparable ones I've driven.
  - pavlov 5y ago
    Sounds exactly like a Nokia product from early 2000s when they were at the top. Tiny, cheap, invisible software.
    - hjkl0 5y ago
      Sounds like you know much more about Nokia than Kia.
dotancohen 5y ago
> Kia and Hyundai are putting out some of the more exciting products right now in the car industry The most exciting news out of Hyundai is that they are winding down ICE development to maintenance only. There will be no next generation ICE out of that company. I think that they are the first major automobile manufacturer to make such an announcement. Not since WW II have we seen a major automobile manufacturer make such a pivot. https://electrek.co/2021/12/28/hyundai-shuts-down-engine-development-team-focus-electric-cars/ https://electrek.co/2021/12/28/hyundai-shuts-down-engine-dev...
- pjerem 5y ago
  tbf, that's not really surprising : EU recently banned sales of ICE engines starting by 2030. I think a lot of carmakers are going to make this move. Given the time needed to develop those projects, I think really few carmakers are working on new ICEs right now.
  - dotancohen 5y ago
    > EU recently banned sales of ICE engines starting by 2030. Do yo have a source for that? I'm finding only proposals for a ban, and those proposals are targeting 2035. Thanks.
    - pjerem 5y ago
      Yup, I'm wrong and you are right : it's only a proposal and it's by 2035. My bad. Note that Germany agreed on the plan recently : https://cleantechnica.com/2022/03/18/germany-gets-on-board-with-eu-ice-ban/ https://cleantechnica.com/2022/03/18/germany-gets-on-board-w... so, it's probably just a matter of time now given the influence of Germany over UE and their special situation in the automobile industry.

by dagmx 5y ago

Kia and Hyundai are putting out some of the more exciting products right now in the car industry, and have announced quite a few to follow. I really doubt it's stagnation.

tgtweak 5y ago

I mean they made a big air filter out of an ioniq5... Kind of bolsters OPs claims. Still better than stupid commercials for marketing dollars.

ethbr0 5y ago
There are only two car commercials. Everything else is a pale imitation. https://m.youtube.com/watch?v=_ve4M4UsJQo https://m.youtube.com/watch?v=_ve4M4UsJQo
- dantheman0207 5y ago
  What's the other one?
  - ethbr0 5y ago
    Ridley Scott's 300ZXTT
    - jeffbee 5y ago
      Literally advertising the turbo lag. Still a cool spot. Car ads in the 90s were so much better. “Enjoy the ride” was another good Nissan one.
  - travisgriggs 5y ago
    Maybe the Honda Choir? I dunno. https://m.youtube.com/watch?v=UO5Was4Wf1k https://m.youtube.com/watch?v=UO5Was4Wf1k
- smitty1110 5y ago
  Wow, they really took a lot of ideas from The Way Things Go[1]. [1]: https://en.wikipedia.org/wiki/The_Way_Things_Go https://en.wikipedia.org/wiki/The_Way_Things_Go
- smnrchrds 5y ago
  Surely you mean https://www.youtube.com/watch?v=nLwML2PagbY https://www.youtube.com/watch?v=nLwML2PagbY

nickpinkston 5y ago

Agreed - great cars and very fresh design. I kind of think them building a deep product design bench to pull off their design revolution would also lead to these kinds of projects because those groups love this kinds of side projects. You actually don't want many "car guys" in these design groups unless it's for a sports/enthusiast car, so some non-car product design people were likely hired, a good thing.

Slaren 5y ago
[dead]

pavlov 5y ago

I wouldn’t know, I don’t have a Kia, but someone else’s experience in this thread sounds exactly like a Nokia product: https://news.ycombinator.com/item?id=31187712 https://news.ycombinator.com/item?id=31187712

wink 5y ago
Not a car person but we have a 2012 Kia Picanto without any visible software, just a CD radio and it's one of the better cars I've ever used for prolonged time. Yes, it's tiny and cheap, but wildly better than the other comparable ones I've driven.
- pavlov 5y ago
  Sounds exactly like a Nokia product from early 2000s when they were at the top. Tiny, cheap, invisible software.
  - hjkl0 5y ago
    Sounds like you know much more about Nokia than Kia.

dotancohen 5y ago

> Kia and Hyundai are putting out some of the more exciting products right now in the car industry The most exciting news out of Hyundai is that they are winding down ICE development to maintenance only. There will be no next generation ICE out of that company. I think that they are the first major automobile manufacturer to make such an announcement. Not since WW II have we seen a major automobile manufacturer make such a pivot. https://electrek.co/2021/12/28/hyundai-shuts-down-engine-development-team-focus-electric-cars/ https://electrek.co/2021/12/28/hyundai-shuts-down-engine-dev...

pjerem 5y ago
tbf, that's not really surprising : EU recently banned sales of ICE engines starting by 2030. I think a lot of carmakers are going to make this move. Given the time needed to develop those projects, I think really few carmakers are working on new ICEs right now.
- dotancohen 5y ago
  > EU recently banned sales of ICE engines starting by 2030. Do yo have a source for that? I'm finding only proposals for a ban, and those proposals are targeting 2035. Thanks.
  - pjerem 5y ago
    Yup, I'm wrong and you are right : it's only a proposal and it's by 2035. My bad. Note that Germany agreed on the plan recently : https://cleantechnica.com/2022/03/18/germany-gets-on-board-with-eu-ice-ban/ https://cleantechnica.com/2022/03/18/germany-gets-on-board-w... so, it's probably just a matter of time now given the influence of Germany over UE and their special situation in the automobile industry.