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It’s an auction, so it’ll go up, but there have been auctions before, so it seems like different heirs/successors are selling their stakes sliver by sliver. My
by Scoundreller 5y ago
It’s an auction, so it’ll go up, but there have been auctions before, so it seems like different heirs/successors are selling their stakes sliver by sliver.
My fear is that this is a branded product and as the royalty stream gets further and further away from the manufacturer/marketer, they’ll just kill off the product and push royalty-free alternatives.
- thucydides 5y agoTo put the wisdom of buying the royalty stream aside for a moment, why would a manufacturer abandon an iconic and profitable brand like Listerine after more than a century just to avoid paying royalties they've been paying during that entire time?