There is no perfect market for "Arizona ice tea". Arizona Ice tea is available in most locations, has a consistent flavor, and is easy to access. The customer

There is no perfect market for "Arizona ice tea". Arizona Ice tea is available in most locations, has a consistent flavor, and is easy to access. The customer isn't deciding which tea to buy based on price, they are deciding whether it's worth buying an Arizona ice tea at the current moment of time. Changing the price of Arizona ice tea will influence this decision, but so will marketing, and shelf placement.