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> Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion

> Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion and sweat. I'm confused by this, can you clarify? This sounds like the exact opposite of agile sprints (assuming you're talking about agile)

guitarsteve 5y ago
It doesn’t sound too far off from what I’ve seen. The details of the sprints may not be worked out, but a dev team might have several months of high priority project queued up and marketing might be deemed lower priority. So getting extra work done from another team can sometimes take a very long time.
- mylons 5y ago
  i agree that this is mostly what i see too. but it’s not agile, it’s people claiming they’re agile and doing something else.
  - jtwaleson 5y ago
    We outsource a lot of the marketing tech and website related work so marketing is not blocked by our own development team. We don’t see marketing tech and our Wordpress website as our “secret sauce”. The devs are just focused on product development.
    - iamacyborg 5y ago
      Does your product not generate data that would be useful for the marketing team?
      - jtwaleson 5y ago
        Yes, and we do try to prioritize work on data exporting :)
  - ahtihn 5y ago
    I fail to see how it's not agile? Roadmaps aren't against agile. If marketing is low priority and there's a large backlog of high priority work, marketing related work is never going to be considered when planning a sprint. The only way around this is to have more dev capacity or to prioritize marketing work.
dijonman2 5y ago
This is typical of product driven organizations. Has nothing to do with agile itself.
- JacobThreeThree 5y ago
  Yeah, it's a question of prioritizing which projects make it into the pipeline. Marketing automation is often subordinate to automation projects for other departments like Finance and Operations when it comes to prioritization.

guitarsteve 5y ago

It doesn’t sound too far off from what I’ve seen. The details of the sprints may not be worked out, but a dev team might have several months of high priority project queued up and marketing might be deemed lower priority. So getting extra work done from another team can sometimes take a very long time.

mylons 5y ago
i agree that this is mostly what i see too. but it’s not agile, it’s people claiming they’re agile and doing something else.
- jtwaleson 5y ago
  We outsource a lot of the marketing tech and website related work so marketing is not blocked by our own development team. We don’t see marketing tech and our Wordpress website as our “secret sauce”. The devs are just focused on product development.
  - iamacyborg 5y ago
    Does your product not generate data that would be useful for the marketing team?
    - jtwaleson 5y ago
      Yes, and we do try to prioritize work on data exporting :)
- ahtihn 5y ago
  I fail to see how it's not agile? Roadmaps aren't against agile. If marketing is low priority and there's a large backlog of high priority work, marketing related work is never going to be considered when planning a sprint. The only way around this is to have more dev capacity or to prioritize marketing work.

dijonman2 5y ago

This is typical of product driven organizations. Has nothing to do with agile itself.

JacobThreeThree 5y ago
Yeah, it's a question of prioritizing which projects make it into the pipeline. Marketing automation is often subordinate to automation projects for other departments like Finance and Operations when it comes to prioritization.