A big part of the problem is that the alcohol industry has had such a profoundly successful marketing campaign that they have actually embedded nonsense beliefs

A big part of the problem is that the alcohol industry has had such a profoundly successful marketing campaign that they have actually embedded nonsense beliefs into the culture. They have convinced society that A) it's almost impossible to really enjoy oneself in a social setting without alcohol and B) anyone who has multiple negative behavioral incidents related to alcohol must by definition be severely genetically deficient (rather than the alcohol having any blame for their behavior).