Yeah I’ve worked places where the product was clearly superior to competitors in every possible way, including price, but selling to anyone beyond a small busin

Yeah I’ve worked places where the product was clearly superior to competitors in every possible way, including price, but selling to anyone beyond a small business was still VERY tough for multitude of reasons. You would have companies where you have existing relationships, they love what you offer, and really want to work with you, but the deal just gets delayed by some other priority or reality of their business. The solution they already have is good enough (even if it’s barely good enough), and sticking with it is not actively putting them out of business for the time being. It’s just reality… just like VC investing, selling into 100 small companies and growing along with some of them is waaaaay more likely to pay off than landing one whale