At some point managers often fear the "red flag" of "we have a giant team with no work/customers". Hence, they will often push for dubious consulting(ish) work

At some point managers often fear the "red flag" of "we have a giant team with no work/customers". Hence, they will often push for dubious consulting(ish) work to at least ensure everyone remains busy. Unfortunately this can lead to the outcome that the company just loses more money.