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Having been through this several times, you usually start out with a differentiated product, represented by boutique resellers, and pitch/sell to early adopter
by djrogers 5y ago
Having been through this several times, you usually start out with a differentiated product, represented by boutique resellers, and pitch/sell to early adopter types. After you've gotten a little bit of runway under you, you can start targeting a broader array of resellers and customers, and grow from there.
- sitkack 5y agoThis is where OSS can really literally and metaphorically get you in the door. But you will mostly also see occurrences of the big consulting shops using the same software. So it cuts both ways.