> I don't know where this persistent myth comes from that people love choice and tinkering, because they clearly don't. It's often said that people don't want

> I don't know where this persistent myth comes from that people love choice and tinkering, because they clearly don't. It's often said that people don't want more choices, they want to be confident in the choices they make. It's the strength in simple product lineups like good, better, best. Googles lone search box is good example. Apple's product line also tends to be a good example at times.