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I use target _blank all the time because otherwise my users “lose” their tab and don’t know to back button to it. Target _blank keeps the title of your page on

I use target _blank all the time because otherwise my users “lose” their tab and don’t know to back button to it. Target _blank keeps the title of your page on the screen and clickable.

TAKEMYMONEY 5y ago
That was the older thinking. Turns out users know how to use the back button quite well, and don't expect or know how to return from the pop-ups target=_blank creates, it breaks the back button. In user testing they report they think they've clicked a spam link, and it hurt our conversions. That's before the accessibility concerns, users don't expect pop-ups anymore and find this confusing and difficult to navigate.