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What utter nonsense. There are entire bidding platforms built on top of AI/ML. And that is just one aspect of adtech.
by dlp211 5y ago
What utter nonsense. There are entire bidding platforms built on top of AI/ML. And that is just one aspect of adtech.
- whiplash451 5y agoTo be fair, these ad tech platforms are built on top of algorithms that predate the latest AI revolution significantly. Logistic regression and matrix factorization get you very far in adtech. A lot of the performance then comes from heavy engineering.
- dlp211 5y agoThe claim was that AI wasn't used in Ad Tech at all. Not the latest AI. I agree with your assessment, but to say that AI/ML isn't used in AdTech is just nonsense. AdTech, especially the last 20 years has been built on core AI/ML concepts. I also highly doubt that the latest AI tech isn't being applied somewhere in the AdTech space, but I left AdTech a while ago and am never looking back.
- MrMan 5y agomaybe AI is just ML that uses neural networks trained using a GPU. I tend to never say AI and always say ML, but I am old
- otabdeveloper4 5y ago"AI" is a specific subset of ML. The kind of ML that is used in adtech is the kind that isn't "AI".
- kettleballroll 5y agoIt's the other way around, actually