3 ms·

"AI" isn't used in adtech. Adtech runs on econometrics and stats, rocking it like it's 1964. t. Almost 20 years of leadership positions in adtech.

dlp211 5y ago
What utter nonsense. There are entire bidding platforms built on top of AI/ML. And that is just one aspect of adtech.
- whiplash451 5y ago
  To be fair, these ad tech platforms are built on top of algorithms that predate the latest AI revolution significantly. Logistic regression and matrix factorization get you very far in adtech. A lot of the performance then comes from heavy engineering.
  - dlp211 5y ago
    The claim was that AI wasn't used in Ad Tech at all. Not the latest AI. I agree with your assessment, but to say that AI/ML isn't used in AdTech is just nonsense. AdTech, especially the last 20 years has been built on core AI/ML concepts. I also highly doubt that the latest AI tech isn't being applied somewhere in the AdTech space, but I left AdTech a while ago and am never looking back.
    - MrMan 5y ago
      maybe AI is just ML that uses neural networks trained using a GPU. I tend to never say AI and always say ML, but I am old
- otabdeveloper4 5y ago
  "AI" is a specific subset of ML. The kind of ML that is used in adtech is the kind that isn't "AI".
  - kettleballroll 5y ago
    It's the other way around, actually
mountainriver 5y ago
Huh? I’ve worked for 3 adtech companies and they all used ML in the core of their products, and it worked really well
- otabdeveloper4 5y ago
  AI is a subset of ML.
  - version_five 5y ago
    lol
  - formerkrogeremp 5y ago
    Is AI a subset of ML or is AI applied ML? Would that make it AML? Is extensible ML XML? This is confusing.
    - deleted 5y ago
      [deleted]
  - davnn 5y ago
    Rather the other way around.
mrfox321 5y ago
Seems like you are detached from how adtech works at big tech. They are all powered by neural networks
ipaddr 5y ago
Over confident and wildly incorrect. Leadership rewards this approach.

dlp211 5y ago

What utter nonsense. There are entire bidding platforms built on top of AI/ML. And that is just one aspect of adtech.

whiplash451 5y ago
To be fair, these ad tech platforms are built on top of algorithms that predate the latest AI revolution significantly. Logistic regression and matrix factorization get you very far in adtech. A lot of the performance then comes from heavy engineering.
- dlp211 5y ago
  The claim was that AI wasn't used in Ad Tech at all. Not the latest AI. I agree with your assessment, but to say that AI/ML isn't used in AdTech is just nonsense. AdTech, especially the last 20 years has been built on core AI/ML concepts. I also highly doubt that the latest AI tech isn't being applied somewhere in the AdTech space, but I left AdTech a while ago and am never looking back.
  - MrMan 5y ago
    maybe AI is just ML that uses neural networks trained using a GPU. I tend to never say AI and always say ML, but I am old
otabdeveloper4 5y ago
"AI" is a specific subset of ML. The kind of ML that is used in adtech is the kind that isn't "AI".
- kettleballroll 5y ago
  It's the other way around, actually

mountainriver 5y ago

Huh? I’ve worked for 3 adtech companies and they all used ML in the core of their products, and it worked really well

otabdeveloper4 5y ago
AI is a subset of ML.
- version_five 5y ago
  lol
- formerkrogeremp 5y ago
  Is AI a subset of ML or is AI applied ML? Would that make it AML? Is extensible ML XML? This is confusing.
  - deleted 5y ago
    [deleted]
- davnn 5y ago
  Rather the other way around.

mrfox321 5y ago

Seems like you are detached from how adtech works at big tech. They are all powered by neural networks

ipaddr 5y ago

Over confident and wildly incorrect. Leadership rewards this approach.