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Why would an advertiser want to show you ads while you're navigating your file system, looking for a file? What's the buyer intent in that moment? The goal wo
by unsupp0rted 5y ago
Why would an advertiser want to show you ads while you're navigating your file system, looking for a file?
What's the buyer intent in that moment?
The goal would have to be brand recognition, but the risk/reward ratio must be absurd, in terms of damaging one's brand.
It's basically advertising like this: http://i.imgur.com/Ubip3Gq.gif http://i.imgur.com/Ubip3Gq.gif
- moritonal 5y agoCan you imagine the advertising value if Windows could offer an advertiser the file types you were looking for, the installed apps you had, and the app you "normally" open the file with. If someone's searching for code-files, has VisualStudio installed, and normally opens it in VS-Code, then Rider would love to advertise in that space. It means the user want's professional tools, but doesn't use VS for some reason. If someone's searching for architecture programs, has various pro tools installed, but is likely to open a sketch in essentially paint then you've once again got a huge advertising opportunity, especially if mixed into some "Would you like to, buy|try -> install -> open" this file in this advertised app in one-click?