You are completely correct. Take, for example, Hailo: https://en.m.wikipedia.org/wiki/Hailo https://en.m.wikipedia.org/wiki/Hailo. They were available in Lond

You are completely correct. Take, for example, Hailo: https://en.m.wikipedia.org/wiki/Hailo https://en.m.wikipedia.org/wiki/Hailo. They were available in London before Uber, and they had an entirely different model where they just franchised the technology for people in each city to use. They were profitable, and were driven out of existence by Ubers blitz scaling, which still hasn't produced a profit :(