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This doesn't mean that the idea itself is a bad one, or that it will never succeed. Saturn isn't the only brand to try this -- Scion did as well. Tesla has a

This doesn't mean that the idea itself is a bad one, or that it will never succeed. Saturn isn't the only brand to try this -- Scion did as well. Tesla has a few major advantages. First, they aren't tied to a dealership network. Second, since they sell online, they can dynamically change pricing with demand, something Saturn and Scion couldn't really figure out.

MBCook 5y ago
Oh I totally agree. Despite Saturn eventually failing the fixed pricing was extremely popular the whole time it was offered (can’t remember if they gave up). I’d be happy to have it with my next car.