IMO some people have an unhealthy need to find the best deal possible (usually the cheapest), even if it takes so much time it is not worth it. The same way th

IMO some people have an unhealthy need to find the best deal possible (usually the cheapest), even if it takes so much time it is not worth it. The same way that some public contractors offer the cheapest rate knowing that it will be inflated, or that low-cost airlines sells you the cheapest ticket, later adding extra luggage, food, and healthy credit card processing fees, a strategy is to give these people what they want. I could believe after they have their unlimited service, a lot of the customers do not make use of it. In many of these cases the decision making at the client might even be the bottleneck.