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Gym model. Gyms routinely sign up more people than they have capacity for, knowing that most people will go for the first few weeks, and then stop. I bet there
by marcus_holmes 5y ago
Gym model. Gyms routinely sign up more people than they have capacity for, knowing that most people will go for the first few weeks, and then stop.
I bet there's a normal distribution for the work that sees new clients creating 90% of the workload, fading down towards zero as they age.
- lgas 5y agoAgencies (even of one) also get economies of scale that gyms don't. You have templates, pre-built components, domain specific knowledge of how to handle common problems, etc.
- conductr 5y agoYou also have subcontractors that you can farm stuff out to or help when volume surges. I think the “of one” is likely not always true.
- abeyer 5y agoFrom what I've seen, it's pretty universal for contracts to individual freelancers like this to have an explicit "no subs" clause or at least require prior approval of specific subcontractors. I guess you could lie, or try to negotiate your way out of it in some cases... but I wouldn't count on that at scale.
- lupire 5y agoGyms have machines, and personal trainers have basic starter programs.
- janci 5y agoBut who pays $2500/month for nothing?
- vidarh 5y agoSome, but not many will pay that for nothing. But many pay $2500/month for peace of mind. I've had contracts like that renew for years with little work most months because a client just wanted to know I was incentivised to be available when they suddenly needed me.