I think about this a lot when I occasionally go to the movies. I remember going as a kid and maybe you'd have a slideshow of low-budget local ads for a dentist'

I think about this a lot when I occasionally go to the movies. I remember going as a kid and maybe you'd have a slideshow of low-budget local ads for a dentist's office or whatever until the movie started and then have some previews. Now it's just a non-stop barrage of ads. They will colonize every last waking moment of your attention. I think about my 4 year old niece who's never been to a movie theater and who will be completely defenseless against this kind of thing. It makes me sick to my stomach.