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The situation seems a bit more complex. The Martin Agency’s proposal was rejected, but the idea of the QR code that they suggested remained in some minds. The
by espadrine 5y ago
The situation seems a bit more complex.
The Martin Agency’s proposal was rejected, but the idea of the QR code that they suggested remained in some minds.
The creative firm they did the ad with was Accenture Interactive, see this: https://www.linkedin.com/feed/update/urn:li:activity:6898989146246123520/ https://www.linkedin.com/feed/update/urn:li:activity:6898989...
- hitekker 5y agoMore complex but still deceitful. Coinbase's own CMO gave credit to that ads agency, which the CEO of Coinbase did not acknowledge until he was criticized: https://www.linkedin.com/feed/update/urn:li:activity:6899028049740869632/ https://www.linkedin.com/feed/update/urn:li:activity:6899028...
- deleted 5y ago[deleted]
- mrandish 5y agoIt's also possible the CEO didn't know that the idea was pitched months earlier to people on his marketing team by another agency because his marketing team told him they came up with the idea internally. Hogging credit is, sadly, pretty common in corporate gamesmanship.
- pm90 5y agoThat’s plausible but makes him look rather gullible at not only having bought into that lie but using the example as evidence of the supposed inferiority of ad agencies. I’m not a politically adept person but even I can see that it puts into question his decision making skills as a CEO of a crypto firm. People in leadership positions generally need to be really good at calling bullshit otherwise they get surrounded by pliant yes-men.
- Aeolun 5y agoI mean, he is CEO of a crypto firm.
- InitialLastName 5y ago> decision making skills as a CEO of a crypto firm > really good at calling bullshit Maybe one of those things can tell us about the other?
- deleted 5y ago[deleted]
- Uehreka 5y agoYeah, I don’t feel a ton of sympathy here. He wanted to seem a “tech cool kid” who disrupts traditional media and is above normal corporate stuff, and he either wasn’t willing to let the facts get in the way of that narrative, or just assumed that narrative must be true and that the facts would back him up. He’s either deceitful or sloppy, and both are bad looks.
- lupire 5y agoHis actual excuse (tweet 12) was that the ad agency did such a good job that he just assumed Coinbase owned them. Because he's just that entitled.