The article says they hired sales people as well. Maybe that was the plan? Use "credit" to get the product and the buyers, ball gets rolling, zero to one done.

The article says they hired sales people as well. Maybe that was the plan? Use "credit" to get the product and the buyers, ball gets rolling, zero to one done. But it seems a bit nuts too. It actually takes effort to run a business with a bunch of people, and more if you have to remember all the lies you told each person. Perhaps what it really says is that success appears so superficial these days, a random chancer thought he was close enough to having all the pieces that he gave it a shot. It's only a few steps away from "this equity will be worth a million in 4 years".