There's an old story about Keith Richards being asked the reason they decided to license "start me up" to Microsoft for their Windows95 campaign. He said (parap

There's an old story about Keith Richards being asked the reason they decided to license "start me up" to Microsoft for their Windows95 campaign. He said (paraphrase) "well I was completely against it and then they showed me the check and I was like - well it's just a song."