3 ms·

Guys, you learned nothing ! You are the top comment on HN, you should share the link to your project :)

raverbashing 5y ago
Remember the ABCs A - Always B - Be C - Selling That is, seize the opportunities of presenting your work and your company.
- eej71 5y ago
  I'll be that guy. Actually it's Always Be Closing. Obligatory Glenngary Glen Ross scene. https://www.youtube.com/watch?v=w7y6EOGY87U&t=104s https://www.youtube.com/watch?v=w7y6EOGY87U&t=104s
  - faeyanpiraat 5y ago
    Watch it from the beginning, its great
  - raverbashing 5y ago
    Yes ;) But in the context, selling makes more sense than closing.
  - marginalia_nu 5y ago
    It actually depends on if you are using ecclesiastical marketing mnemonics (soft c like in contemporary Italian marketing) or reconstructed classical marketing mnemonics (hard c).
    - roofone 5y ago
      Esoteric Latin joke? HN rules. I find hard c marketing is still more effective in US post/pandemic economy.
      - marginalia_nu 5y ago
        Latin makes for some exceptionally esoteric jokes. This, to date, ranks among the funniest shit I have seen on the Internet: https://imgur.com/pztVEyh https://imgur.com/pztVEyh I'm sure there are dozens of people who agree.
        ta_123_43323 5y ago
  - nkrisc 5y ago
    Of course, but it’s funnier and more memorable when it’s wrong.
  - bentobean 5y ago
    Actually, it’s “Always be cobbling.” https://youtu.be/J_vSirIJEsY https://youtu.be/J_vSirIJEsY
  - swalsh 5y ago
    Depends on your product. If you're radio shack, sure, always be closing. If you're selling me an essential component of my business, and I expect to have a long term relationship with you... concentrate on the relationship and trust. I worked for a small startup that won a HUGE contract because the big guy stopped supporting them to their satisfaction. We twisted over backwards to support their needs and they liked that.
    - exogenousdata 5y ago
      Agreed with the sentiment that there are different kinds of clients/opportunities and sales cycles. However the idea specifically in ABC is the 'close'. 'Closing' is the act of securing payment from an entity. I've seen a lot of 'sales guys' who talk about how hard they're selling. But ultimately getting the money into your bank account is the real goal. Everything else is derivative.
      - jes 5y ago
        Loosely quoting Eli Goldratt, "Until the money is in your bank account and there is no possibility of having to refund it to the customer, you have not made the sale."
        willhinsa 5y ago
        That's literally a plot point in Glengarry Glen Ross. Al Pacino made a sale the night before, but the buyer gets cold feet and wants to back out!
    - mooreds 5y ago
      Hah, we're living that right now. Big guy got bought, raised prices and removed features. Previously happy customers start looking around, find us (and others, of course). Over the top support and flexibility are things smallcos can offer to outcompete bigcos with more $$$ and people.
  - marcosdumay 5y ago
    It's a usual joke, based on the fact that "always be closing" is horrible advice.
    - sanedigital 5y ago
      It's not. It's a reminder that all of your sales and marketing efforts are wasted if you're not actually pushing towards a sale. Calls to action, follow ups, using funnels—all of these are things that increase an individual's likelihood to close. That's "ABC".
      - marcosdumay 5y ago
        Try to close too early and any sensible customer will run away and never talk to you again. "Always" be closing includes too early as well as too late, after the client has run away and you will gain nothing except to alienate him further.
        sanedigital 5y ago
        Yes, a three-letter acronym is incapable of expressing every nuance of a complex interpersonal dance. ABC is about sales and marketing driving towards the close. It doesn't mean you turn a cold call into "Hi, my name is James, buy my product. This is what it does. Buy it. Do you want to know more? Buy it first."
    - ethbr0 5y ago
      It's "closing" because, from memory, they're selling junk real estate. In the US, the end of a real estate transaction is called closing, beyond which it's (mostly) irrevocable. Hence Baldwin is effectively saying "get to the end of the transaction."
- deleted 5y ago
  [deleted]
themanmaran 5y ago
Noo! And it's too late to edit the comment. https://rysolv.com/ https://rysolv.com/
- dang 5y ago
  I've added it for you. Let me know at hn@ycombinator.com if you changed your mind.

Remember the ABCs A - Always B - Be C - Selling That is, seize the opportunities of presenting your work and your company.

eej71 5y ago
I'll be that guy. Actually it's Always Be Closing. Obligatory Glenngary Glen Ross scene. https://www.youtube.com/watch?v=w7y6EOGY87U&t=104s https://www.youtube.com/watch?v=w7y6EOGY87U&t=104s
- faeyanpiraat 5y ago
  Watch it from the beginning, its great
- raverbashing 5y ago
  Yes ;) But in the context, selling makes more sense than closing.
- marginalia_nu 5y ago
  It actually depends on if you are using ecclesiastical marketing mnemonics (soft c like in contemporary Italian marketing) or reconstructed classical marketing mnemonics (hard c).
  - roofone 5y ago
    Esoteric Latin joke? HN rules. I find hard c marketing is still more effective in US post/pandemic economy.
    - marginalia_nu 5y ago
      Latin makes for some exceptionally esoteric jokes. This, to date, ranks among the funniest shit I have seen on the Internet: https://imgur.com/pztVEyh https://imgur.com/pztVEyh I'm sure there are dozens of people who agree.
      - ta_123_43323 5y ago
- nkrisc 5y ago
  Of course, but it’s funnier and more memorable when it’s wrong.
- bentobean 5y ago
  Actually, it’s “Always be cobbling.” https://youtu.be/J_vSirIJEsY https://youtu.be/J_vSirIJEsY
- swalsh 5y ago
  Depends on your product. If you're radio shack, sure, always be closing. If you're selling me an essential component of my business, and I expect to have a long term relationship with you... concentrate on the relationship and trust. I worked for a small startup that won a HUGE contract because the big guy stopped supporting them to their satisfaction. We twisted over backwards to support their needs and they liked that.
  - exogenousdata 5y ago
    Agreed with the sentiment that there are different kinds of clients/opportunities and sales cycles. However the idea specifically in ABC is the 'close'. 'Closing' is the act of securing payment from an entity. I've seen a lot of 'sales guys' who talk about how hard they're selling. But ultimately getting the money into your bank account is the real goal. Everything else is derivative.
    - jes 5y ago
      Loosely quoting Eli Goldratt, "Until the money is in your bank account and there is no possibility of having to refund it to the customer, you have not made the sale."
      - willhinsa 5y ago
        That's literally a plot point in Glengarry Glen Ross. Al Pacino made a sale the night before, but the buyer gets cold feet and wants to back out!
  - mooreds 5y ago
    Hah, we're living that right now. Big guy got bought, raised prices and removed features. Previously happy customers start looking around, find us (and others, of course). Over the top support and flexibility are things smallcos can offer to outcompete bigcos with more $$$ and people.
- marcosdumay 5y ago
  It's a usual joke, based on the fact that "always be closing" is horrible advice.
  - sanedigital 5y ago
    It's not. It's a reminder that all of your sales and marketing efforts are wasted if you're not actually pushing towards a sale. Calls to action, follow ups, using funnels—all of these are things that increase an individual's likelihood to close. That's "ABC".
    - marcosdumay 5y ago
      Try to close too early and any sensible customer will run away and never talk to you again. "Always" be closing includes too early as well as too late, after the client has run away and you will gain nothing except to alienate him further.
      - sanedigital 5y ago
        Yes, a three-letter acronym is incapable of expressing every nuance of a complex interpersonal dance. ABC is about sales and marketing driving towards the close. It doesn't mean you turn a cold call into "Hi, my name is James, buy my product. This is what it does. Buy it. Do you want to know more? Buy it first."
  - ethbr0 5y ago
    It's "closing" because, from memory, they're selling junk real estate. In the US, the end of a real estate transaction is called closing, beyond which it's (mostly) irrevocable. Hence Baldwin is effectively saying "get to the end of the transaction."
deleted 5y ago
[deleted]

themanmaran 5y ago

Noo! And it's too late to edit the comment. https://rysolv.com/ https://rysolv.com/

dang 5y ago
I've added it for you. Let me know at hn@ycombinator.com if you changed your mind.