Yeah totally, I'd say people would almost welcome a subscription service - invariably this kind of thing is something you "should" do, and SendWrite just makes

Yeah totally, I'd say people would almost welcome a subscription service - invariably this kind of thing is something you "should" do, and SendWrite just makes that easier. A subscription might make people use it more, as it adds a financial incentive to "get your money's worth", like paying for a gym is often the incentive people need to actually make them go.