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On point. A friend of mine is a producer for a big music studio. He said more than 80% of Spotify listeners are completely passive - not even changing tracks o
by sirspacey 5y ago
On point.
A friend of mine is a producer for a big music studio. He said more than 80% of Spotify listeners are completely passive - not even changing tracks or adjusting the volume.
The percentage that actively chooses their music? Less than 2%.
It’s a vanishingly small audience and discoverability is the key feature.