Main issue is that they control a lot (most? 99%?) of the video and webpage ad market. Dunno why nobody else is getting into those markets. If you're not runni

Main issue is that they control a lot (most? 99%?) of the video and webpage ad market. Dunno why nobody else is getting into those markets. If you're not running a multi-million $ site, you're especially screwed for alternatives unless you're selling something and can get affiliate revenue. If Bob wants to put up a video fixing vintage washing machines, he'll have to do it out of 100% altruism, because Google is going to take all the ad revenue.