I think the idea is that if Spotify ignored this and waited for the news cycle and hype to move on, they would retain more of their users (through apathy or wha

I think the idea is that if Spotify ignored this and waited for the news cycle and hype to move on, they would retain more of their users (through apathy or whatever.) By rewarding people who have been migrating their accounts anyway, while angering others by capitulating, they lose revenue from both “sides” and make themselves susceptible to repeat scenarios further winnowing users. Hard to say if true, but that is the theory.